PRISm
The Fashion Agency
CLIENT
PRISM is the creative agency to the fashion world. We have a fashion first, media second, approach that fosters effective brand growth for each and every client. Our rich understanding of fashion and luxury helps us work to find client success and cultivate creativity.
By utilizing the founders’ backgrounds, working alongside luxury brands, PRISM is a creative agency tailored towards the fashion industry at large. PRISM intends to work with fashion clients aiding in brand strategy, partnerships, media planning, editorial and retail; ultimately, extending global reach through creative initiatives.
CONCEPT
PRISM, as a creative agency, understands that fashion is design. There’s a long standing history of design innovation used within fashion iconography. This intersection will drive the aesthetic approach to the workspace.
The approach to PRISM’s interior is inspired by the art of their client base. The relationship between architecture and the treatment of the interior is analogous to a model and their garment.
The structural components will bleed into functional spaces, creating spatial boundaries that are performative, like a garment, becoming activated once inhabited by a body.
THE INTERIOR AS GARMENT
The structural components will bleed into functional spaces, creating spatial boundaries that are performative, like a garment, becoming activated once inhabited by a body.Designers are able to utilize the construction of a garment to explore and test the boundaries of fashion. The garment might exaggerate, absorb, or decorate the body. It becomes the shell to the structure within.
CONCEPT APPLICATION
Column acts as the model and its treatment creates the architecture of the interior space.
Columns are dressed, but the skin does not hide what’s within. This reveal makes the viewer aware of both the column and its treatment, making the space performative.
At moments, the columns grow to create boundaries, or usable surfaces, questioning the singularity of the model versus a runway collection as large.
SPATIAL PROGRAMMING
PRISM is structured around a central flexible space with a modular benching system that can be repositioned based on use. All client facing services and spaces are located at the front of the office space, with team work stations and employee multi-purpose amenities towards the back of the site.
The interior draws inspiration from fashion HQs and representations in media. The central flexible space can be used for client events, fashion shows, and so on. This is a client forward workspace and is meant to double as a space for client use.
